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Poultry Online is a privately owned business independent of major egg and broiler producers.
We are not an integrated operation and therefore have no effective involvement in the meat chicken or egg production industries.

Our expertise lies in the genetic improvement and sale of egg and broiler strains of chickens.

GENETIC PROGRAMS CONDUCTED IN AUSTRALIA BY AN EXPERIENCED GENETICIST

All our genetic improvement programs are conducted in Australia by an experienced geneticist. Conducting on-going improvement in Australia means that the resultant layers are likely to be more adapted, and suitable, for the Australian market.

Our geneticist is university trained and has had more than forty-five years experience in the Australian poultry industry having developed the superior Siro-CT, Siro-CB and Hy-Line Gold layers, and the Rochedale Hywate broiler, and co-developed the Hy-Line and Steggles broilers.

Our proprietary poultry lines include both Australian and imported blood lines which provide a good mix in our commercial layers.

NO ROYALTY PAYMENTS TO OVERSEAS BREEDING COMPANIES

Because we own our proprietary lines of poultry we have no requirement to pay on-going royalties to foreign poultry breeding companies.

As we conduct our own genetic improvement programs we have no requirement to regularly import expensive updated genetic material.

All of our spending remains in Australia to benefit the Australian community.

BREEDING PROGRAMS DESIGNED FOR THE BARN AND FREE RANGE ENVIRONMENT

Our genetic programs are specifically designed to produce high performance livestock for the barn and free range production environments.

In addition to improving our poultry for the usual economic characteristics of egg production and egg size in layers, and growth rate in broilers, we also pay particular attention to behavioural characteristics and broodiness.

Increasing the prevalence of favourable behaviour patterns, and reducing the incidence of broodiness, results in better free ranging ability, easier flock management and improved economic performance in the barn and free range environment.

HEAT TOLERENT LIVESTOCK

Because our layer lines have all been bred in Australia for many consecutive generations in sheds that are not environmentally controlled, they have become adapted to the Australian environment and are increasingly heat tolerant.

This is in stark contrast to the regularly imported stock marketed by other breeding companies which is not specifically adapted to the environment experienced in the barn and free range production systems in Australia.